What to put on a tradie website: the four questions customers check
Short answer: Explain the job, the area, who is doing the work and the next step. Start with those answers before deciding how many animations or photos the home page needs.
The Trades page shows how that becomes a page plan, and the electrician concept demonstrates it for a fictional business. The concept does not claim to represent a real licence, job or result.
1. Do you take this job?
Name the services in words a customer would use. “Electrical services” leaves a lot unsaid; a page can explain a switchboard enquiry, a lighting job or an extra power point separately. Do not list work just because it is a search term. If you do not provide it, the site should not suggest that you do.
2. Do you come to this suburb?
State your real service area and any limits that change whether you take a job. A straightforward list can answer the question without dozens of near-identical suburb pages. A separate location page is useful only when it has a distinct job: different services, genuine local work or information that a customer in that place actually needs.
3. Who will do the work?
Use the real business name, usable work photos and the qualifications or licence facts you can confirm. For Queensland electrical contractors, the Electrical Safety Office advertising guidance identifies registered-name and contractor-licence information for website advertising, with relevant exceptions. Check the requirements for your own trade before publication. A decorative badge is not evidence of a qualification, and a concept must never use a plausible invented number.
4. How do I get a quote?
Make the phone or request route easy to find on a small screen. Explain which details help you reply: the job, suburb and a short description. If photos help, explain the agreed safe way to share them. Do not tell a customer to open electrical equipment, climb onto a roof or investigate a hazard just to complete a form. A normal enquiry form must not look like a staffed emergency line.
Use photos to answer something
A clear work photo can show the kind of job you take or a finish a customer is asking about. A generic photo of tools may add atmosphere but does not prove you completed a job. Use your own approved photos or properly licensed illustrative images, and label concepts honestly.
Turn the answers into pages
If one shared Services page explains the small offer, a three-page Starter plan may fit. If three main services need separate answers, Local gives each one a page. Four or five service pages plus FAQ and an offer fit Pro's ten-page plan. Six or more distinct services need a review of the page plan; buying more pages is not automatically the right answer.
Try the page plan first · See the electrician concept