Concept builds, clearly labelled
Explore two working demonstrations for fictional businesses. Each shows a page plan, writing and a next step, with notes on why the sections are there. These are demonstrations of the proposed work, not client projects or measured results.
Concept build · fictional business
A dog groomer's Starter site
Three pages for a small appointment-based service.
Concept build · fictional business
An electrician's Local site
Six pages for three distinct services and a quote request.
What to look for
Can you name the service without hunting through the page? Can you find the area and the next step on a phone? Does every page explain something the customer needs? The notes beside each concept show the intended answer; they do not claim an increase in sales.